Services

Take a look at our different services below. If you are unsure exactly what your business needs, let’s figure that out together.

I can’t wait to work together!

  • If you want a high quality marketing leader, but don’t necessarily need a full time hire or have the budget - this is for you.

    Growth Marketing Career Stats:

    • Increased annual recurring revenue from $176k to +$3mm over 3 years

    • Lead up to 7 full time marketers at a time across all functions

    • Experience in growing both B2C and B2B startups

    • 67% return on LinkedIn ad spend

    • Generated over $63mm in B2B pipeline in a year

    I am ready to be a thinker, leader, and doer for your business - let’s get started!

  • Have the resources to manage your own marketing, but not sure if you are doing everything right? I can help! We set up recurring meetings or calls (weekly/monthly) to uncover your challenges and come up with a strong marketing plan together.

  • Wild stat: 86% of Americans will look to do business elsewhere if they don’t see a brand on social media. Not only is social media required to grow, but it is a great way to engage your audience and keep them coming back for more.

    We will align on which channel(s) are best for your business and handle the rest. This includes strategy, content calendar, content creation, copy, and scheduling.

  • As much effort we put into our social channels, we usually don’t put enough into our email marketing. This is the best way to go straight to your customer/client/member - right to their inbox!

    And if you don’t have an email list yet…we should definitely talk. The biggest mistake I see businesses make is relaying too heavily on social to communicate with their audience. If Instagram went down tomorrow - what would you do? Let’s set your business up for success with email marketing together!

  • Your website is your digital storefront. We want it to clearly showcase what you do, where you are (if applicable), and what action you want your site visitors to take. Preferably in a way that aligns with your brand guidelines that is easy to navigate.

    Whether you need a whole need website, a person to manage it regularly, or someone to just make it better - we should talk.

  • Paid ads are a great way to grow if you have a proven business concept. Paid channels can include Meta (IG/FB), LinkedIn, or TikTok. Managing paid ads include account setup, creative, copy, and ad management.

  • Let’s optimize all of your marketing platforms and channels so they run seamlessly together to reach your goals.

    This includes:

    • Ensuring you are easily capturing leads (aka emails) from your social channels.

    • All new leads are being nurtured with a goal in mind, better known as email marketing.

    • Customers/clients/members are being consistently engaged with for optimal retention.

    • All of the above happens as automatically as possible so you don’t miss a beat!

  • "If you’re in search of the most precise lens through which current or prospective clients view your digital presence, let Caitlin leverage her executive marketing leadership experience on your behalf. Her insightful social media expertise and keen ability to anticipate the needs of a growing brand are truly unmatched. When she tactfully holds the reins of your marketing strategy, prepare for impactful client outreach to exponentially accelerate!

    Jenn Monahan

  • "Caitlin played an integral role while she was CMO of Financial Gym in taking the company from $176K in annualized revenues to over $3.6MM in less than three years. Caitlin was not only influential in establishing Financial Gym's brand but also she developed the best ways to market our brand given the sensitive relationship people have with money. If you are fortunate enough to get to partner with Caitlin on your brand's development and growth, I could not imagine a better partner or one that I could recommend higher."

    Shannon McLay, Founder & CEO of The Financial Gym

  • "I worked alongside Caitlin for more than 5 years, and was constantly impressed by her breadth of knowledge, her attention to detail, and her ability to quickly adapt to the ever changing needs of the business. She is an extremely skilled marketing professional who is always looking for creative ways to approach projects and deliver something unique that speaks to the personality and priorities of the customer. She is incredibly hardworking and more importantly she is incredibly kind. Caitlin takes the time to really get to know her clients and to understand what they want. She takes so much pride in her work and does it all with a smile, I cannot recommend her highly enough. "

    Bridget Todd

  • "I had the pleasure of working for Caitlin on the marketing team of a start up where I witnessed firsthand her exceptional technical marketing skills. She has a deep understanding and proficiency in all areas of digital marketing. Caitlin is equally creative as analytical, is an outside the box thinker that keeps ROI top of mind!"

    JeanMarie DeLuca

  • "I had the pleasure of working alongside Caitlin for several years and was consistently impressed with her savvy marketing skills. She utilized our CRM and other tools to make data-driven decisions with measurable results. Not only did she increase our SEO and level up our social media presence, but she also ensured the content was engaging and authentic to the brand. Caitlin's commitment to the quality of her work and care for those she collaborates with is why working with her is so amazing."

    Crystal Martinez

How it Works

  • Discovery Call

    We will chat for about 30 minutes where I will share more about my background and ask you a lot of important questions about your business and its goals. Think big!

  • Proposal

    After chatting about your business and goals, I’ll put everything into a proposal for your review. This will include scope of work, timelines, and pricing.

  • Implement

    It is time to get to work. Depending on the work we do together, I will send over a plan and calendar to align on the what and the when. And then the fun begins!

  • Monthly Call

    If we are working together consistently, we will have monthly meetings. This includes analysis on what worked, what isn’t, and what we will be focusing on for the next month.

Recent Results:

+141% Social Reach

+174% Social Engagement

+41% Open Rate

+4.6% Click Rate

Recent Results: +141% Social Reach ⋆ +174% Social Engagement ⋆ +41% Open Rate ⋆ +4.6% Click Rate ⋆